Responsibilities:
- Develop and implement the APAC marketing plan to drive brand awareness and achieve regional pipeline and revenue goals.
- Build a strong partnership with the APAC sales and BDR teams to drive pipeline growth within our ICP.
- Implement localised and integrated marketing programs aligned with sales priorities and revenue targets, utilizing channels such as social, digital, website, events, PR & media, and other partnerships.
- Partner with Customer Success and Sales teams to develop and execute targeted ABM campaigns for key accounts, including 1:1 and 1:few strategies with localized content and customer advocacy programs to drive pipeline acceleration.
- Take responsibility for regional events, from concept and audience targeting to execution, including but not limited to webinars, tradeshows, regional sales events/roadshows, executive round tables, and participation at third-party sponsored events.
- Track and analyse marketing performance metrics for the region, such as MQLs, qualified pipeline, and revenue, delivering data-driven recommendations for budget optimisation, ROI improvement, and future campaign planning.
- Collaborate with central marketing functions, including Demand Generation, Content & Community, Product Marketing, and Marketing Operations.
- Work closely with local media, partners, journalists, and associations to drive awareness of the brand.
- 5+ years of B2B marketing experience gained at SaaS or Enterprise software company.
- Broad set of marketing skills across areas including demand gen, digital, social, events, and campaigns.
- Familiarity with sales and marketing tools such as Salesforce, Marketo, and Webflow.
- Passion/interest in construction, energy, AI, & robotics a plus.
- Strong presentation & communication skills with stakeholders of different seniority levels.
- Data-driven and ROI-focused.
- Curious and open to exploring and using new technologies, like AI, to enhance productivity.
