About the Role
Working across a variety of client engagements, you’ll translate lifecycle marketing and customer experience requirements into practical platform solutions.
This is a hands-on consulting role spanning journey orchestration, personalisation, segmentation, experimentation and campaign optimisation, while partnering closely with marketing, data, product and engineering teams.
What You’ll Do
- Design and configure customer journeys and campaigns within Braze or similar platforms
- Build cross-channel lifecycle experiences across email, push, in-app, SMS and web
- Develop audiences, segmentation, triggers, decision paths and personalised content
- Translate lifecycle and customer engagement strategies into scalable platform solutions
- Support customer data, event and attribute integrations to enable activation and personalisation
- Test and optimise journeys, campaigns and customer engagement use cases
- Use performance insights to identify opportunities for experimentation and optimisation
- Facilitate client workshops covering journeys, lifecycle strategy, personalisation and channel activation
- Work across marketing, CRM, product, analytics, data and engineering teams
What You’ll Bring
- 4+ years’ experience across CRM, lifecycle marketing, customer engagement, MarTech or marketing automation
- Hands-on experience with Braze highly regarded, or another enterprise customer engagement platform
- Strong experience building and delivering multi-channel customer journeys and campaigns
- Understanding of segmentation, personalisation, journey orchestration and experimentation
- Familiarity with customer events, attributes, APIs, SDKs, webhooks and integration concepts
- Strong stakeholder management and workshop facilitation skills
- Ability to work comfortably across both marketing and technical teams
- Consulting or client-facing experience will be highly regarded
This is a great opportunity for someone who enjoys being hands-on in the technology while still working closely with clients on customer engagement and lifecycle strategy.
